Times Higher
Education
Hiring PPC and Programmatic specialists.
![Hiring PPC and Programmatic specialists.](https://digital-tonic.co/wp-content/uploads/2023/06/Times-Higher-Education-Case-Study-1-600x400.png)
About Times Higher Education
Times Higher Education is an invaluable daily resource for the higher education sector globally.
As the voice of global higher education, Times Higher Education offers daily news, analysis and insights across the higher education sector. On top of this, Times Higher Education offers a suite of tools and services designed to support the strategic goals of universities around the world.
Skip to the resultsTHE CHALLENGE
Times Higher Education sought PPC and Programmatic specialists with a proven track record.
The Times Higher Education marketing team was looking for a highly skilled Paid Media Executive and an experienced Programmatic Manager to help drive targeted digital advertising campaigns. They needed technically proficient individuals with an adaptable and creative approach. However, demand for qualified candidates in these specialised areas was incredibly high. So, they needed a tailored recruitment solution to help identify and attract top talent.
![Digital marketing recruitment](https://digital-tonic.co/wp-content/uploads/2023/02/Photo-by-Christina-at-Wocintechchat.com-on-Unsplash-600x400.jpg)
Our approach
Thorough needs assessment
To gain an in-depth understanding of the specific skills, expertise, and experience required, we conducted a thorough needs assessment with the hiring manager. This enabled us to gain valuable insights into the team culture at Times Higher Education, which we then incorporated into our recruitment strategy.
Targeted outreach
Next, we employed a targeted outreach strategy. This involved tapping into our extensive network of paid media and programmatic specialists, and using targeted channels to identify candidates with proven expertise and a passion for the field. This targeted approach helped us to reach candidates with a strong background in digital advertising and an in-depth understanding of paid media and programmatic advertising.
The results
Our focused recruitment efforts enabled Times Higher Education to expand their team with a skilled PPC Executive and an experienced Programmatic Manager. Are you looking to expand your team too? Get in touch with us today to get the ball rolling.
Get in touch