SEO & PPC Executive

Posted 1 week ago

Circa. £30,000

The Role

We’re looking for a PPC & SEO Executive to join a leading financial services company in central Bath. This is a brand new role due to expansion, and your role will involve looking after the paid and organic search activities, with the support of digital agencies. Working closely with the Head of Digital Marketing and external agency partners, you’ll be responsible for testing and improving ad copy, managing lead volumes, and enhancing organic search rankings. You’ll also play a key role in tracking customer journeys, reporting on performance, and ensuring compliance with industry regulations, given that this is a regulated sector. You’ll also be involved in scoping out content opportunities through your use of keyword research and competitor analysis. 

On a daily basis, your core duties will include collaborating with the team and agency partners to optimise ad copy and landing pages for improved ROI, ensuring all ad copy and assets adhere to FCA guidelines, supporting SEO growth by working closely with content writers and agencies to enhance search engine visibility, monitoring website performance and landing pages, and reporting on digital channel performance. 

This is such an exciting opportunity for someone with 1-2 years’ digital experience in search marketing, either from an agency or in-house environment. 

Skills and Experience

• 1-2+ years’ experience in a marketing role with a focus on PPC and technical SEO.
• Recent experience in managing and optimising paid search and SEO campaigns.
• Familiarity with website and platform analytics tools such as GA4, VWO, SEO tools (e.g. SEMRush, Search Console), and ad platforms (Google Ads, Microsoft Ads).
• Experience writing and editing ad copy in a brand tone of voice.
• Familiarity with CMS platforms
• Experience running paid advertising across social media platforms.
• A marketing qualification, or the ability to demonstrate hands-on experience in paid search and SEO.
• Experience in performance marketing for financial services or other regulated sectors is highly desired

Benefits

Dependent on experience, there is a salary of up to £30k on offer here, alongside a host of other benefits which include 25 days’ holiday plus Bank Holidays, professional development opportunities, and a flexible working pattern of 1 day a week in the office in Central Bath and 4 days remote

Sound Good?

If you’re looking for an exciting opportunity to develop your digital marketing career in a fast-moving and supportive environment, get in touch with Stacey for more info.