eCommerce/Digital Marketing Manager

Posted 1 month ago

Circa. £45,000

The Role 

We’re thrilled to be working with a hugely successful D2C retail brand as they look to recruit an eCommerce Manager. This is a newly created position within the company as a result of growth and expansion, and continued success of their multiple direct to consumer brands. 

Reporting to the Marketing Director, and for the parent company, you will oversee eCommerce performance across 4 DTC sites. These brands all sit within the home and outdoors space, with each brand being well established in their own right. Sitting in the wider marketing function, you’ll be supported by specialists across SEO, PPC, email, marketplaces, brand, and creative, enabling you to utilise the breadth of skills around you to generate revenue growth onsite. 

You will play a key role in both acquisition and the onsite customer journey, and as such, we’re looking for someone who really understands the importance of SEO and PPC and how to understand key metrics and performance indicators. You’ll be very commercially driven and be continually assessing performance of all digital channels to be able to work with the team to move the dial and in turn, increase sales and average order values. A key metric of success in this organisation is ROAS, so we are looking for someone who has experience working with ROAS targets. Because of this, previous experience in PPC would be hugely desirable. 

As well as being involved in digital acquisition, you’ll be heavily involved in website performance projects, one of those being a website re-platform, as well as CRO and UX testing. You will be naturally curious and unafraid to put forward ideas and suggestions to constantly site design and performance. 

This isn’t all. There are also plans to grow the business internationally, which will see your remit build and with that comes the opportunity to step into a global, senior leadership role. This is all dependent on what you can bring to the role and the organisation.

Skills and Experience

• Demonstrable experience in an eCommerce role that traversed acquisition as well as onsite performance
• A strong understanding of paid and organic search 
• Excellent commercialism and ability to work to KPIs such as ROAS targets
• Previous experience in paid media would be very desirable
• International experience would be advantageous but is not essential

Benefits

There is a competitive salary on offer here of up to £45k depending on experience. This role is based on the outskirts of Bristol, with free onsite parking, and a hybrid working pattern of 2-3 days in the office and the rest remote/WFH. There’s huge scope in this role for progression (especially on an international level) and you’ll be joining a long-standing, established and secure business.

Sound good?

If you’re keen to find out more, please get in touch with Stacey at Digital Tonic for the finer details.