Paid Social Manager

Posted 4 days ago

£40,000 - £50,000

Operating in a highly competitive consumer market, this fast-scaling digital brand has built its success on disciplined, performance-led marketing. Decisions are driven by testing, insight and commercial impact – not vanity metrics or guesswork.

Paid media sits at the centre of the commercial engine. Budgets are meaningful, accountability is real, and experienced specialists are trusted to own outcomes end to end. Leadership understands performance marketing, invests in it properly, and creates an environment where strong decisions are backed.

You’ll be joining a mature, collaborative in-house digital team where structure, evidence and continuous improvement are part of day-to-day life.

The Role

This is a true Paid Social ownership role for a senior individual contributor.

As Paid Social Manager, you’ll take full responsibility for performance across Meta, TikTok and emerging platforms, managing significant budgets and genuine commercial risk. You’ll plan, execute, test, optimise and scale campaigns with autonomy – and be expected to explain decisions clearly using data, not noise.

There’s no line management here. This role is for someone who wants to stay hands-on with platforms, performance and creative – and who enjoys being accountable for results rather than managing people.

You’ll work closely with the Head of Paid Media and collaborate with SEO, Content, Design and wider commercial teams to continually refine strategy, creative and performance.

The role is fully office-based in central Cardiff, five days per week, with flexitime between 6am and 8pm and no core hours.

Skills and Experience

• Strong experience in performance-led paid media environments (c.5+ years)
• 2 – 3 years operating at a senior level with autonomy and accountability
• Proven ownership of paid social performance across Meta and/or TikTok
• Experience managing and scaling meaningful paid social budgets
• Structured, disciplined approach to testing, optimisation and insight
• Ability to plan and iterate paid social creative across static and video formats
• Confidence diagnosing performance changes and explaining decisions to stakeholders
• Calm, commercially minded and evidence-led under pressure
• Clear communicator who works well with non-technical teams

Benefits

• Salary of £40,000 – £50,000 DOE
  • Two paid weeks off over Christmas and New Year (plus annual leave)
  • Birthday and work-anniversary paid leave
  • Private medical and dental cover (post-probation)
  • Free city-centre parking (worth c.£1,600+ per year)
  • Enhanced pension contribution and annual salary review
  • Flexitime working between 6am and 8pm with no core hours
  • Monthly takeaway Fridays, employee recognition awards and regular socials

Sound Good?

If you’re a Paid Social specialist looking for real ownership, grown-up budgets and a business that genuinely understands performance marketing, this is well worth a conversation. Click the apply button now to send you CV Nick @ Digital Tonic