Paid Media Specialist

Posted 19 hours ago

£35,000 - £42,000

We’re working with a fast-growing eCommerce brand that’s looking for a driven PPC Specialist to join their team and play a key role in the next phase of their digital growth.

This business has ambitious plans to scale revenue significantly over the coming years, and you’ll be at the heart of that, by taking full ownership of paid media activity across Google, Bing, and Meta. This is a brilliant opportunity for an experienced PPC marketer to lead strategy and delivery for an exciting eCommerce business where you can make a real impact. If you’re commercially minded, passionate about performance marketing, and looking to take full control of PPC channels within an ambitious brand environment, this could be a fantastic fit.

The Role

You’ll take full ownership of all paid marketing activity, in turn shaping strategy, managing budgets, and driving performance across a range of channels. Your focus will be on delivering highly profitable paid campaigns, driving new customer acquisition, improving conversion rates, and scaling revenue. You’ll lead PPC activity across Google Ads, Bing Ads, Shopping, Display, Performance Max and remarketing, as well as managing social advertising across the Meta suite.

You’ll be hands-on in optimising feed management, account structure, audience segmentation, and creative performance. You’ll also be comfortable with writing compelling ad copy, whilst working within a wider marketing department. 

Reporting and analysis will be a key part of the role. You’ll monitor and optimise ROAS, AOV, conversions and revenue, and deliver clear insights and recommendations to the Head of Marketing. You’ll also take a proactive approach to identifying new growth opportunities and ensuring the brand stays at the cutting edge of paid media performance.

Skills and Experience

• Minimum 5 years’ experience in PPC, particularly across Google Ads, with a track record of scaling accounts profitably.
• Strong experience managing paid media for eCommerce brands.
• Proven ability to manage paid campaigns across Google, Bing, Shopping, Display, and Meta platforms.
• Strong written communication skills, with the ability to craft compelling ad copy.
• Excellent analytical skills with a strong understanding of ROAS, AOV, conversion optimisation and revenue growth.
• Experience in audience segmentation, remarketing strategies, and shopping feed optimisation.
• Google Ads certification is required.
• Collaborative mindset with the ability to work effectively as part of a wider marketing team.
• Commercially focused and highly proactive.

Benefits

You’ll be joining a growing eCommerce brand at a pivotal time in its development, with full ownership of the paid media function. In addition, depending on experience there is a salary on offer here of up to £42k, depending on experience. You’ll have the autonomy to shape strategy, drive performance, and directly influence business growth. A competitive salary is available depending on experience, along with opportunities for progression as the brand continues to scale. The working pattern here is 3 days a week in the office and 2 days remote/WFH. 

Sound Good?

To find out more about this role, please get in touch with Stacey at Digital Tonic.