Head of Marketing – 12 Month FTC

Posted 3 weeks ago

£50,000 - £55,000

The Role

We’re working with a specialist product manufacturer to recruit a Head of Marketing to lead and scale their growing function. This is a strategic leadership role where you’ll own the marketing plan, and play a key part in delivering top-line growth across ecommerce and trade channels.

You’ll be responsible for developing and executing multi-channel campaigns, launching new products, and driving brand awareness while leading a talented in-house team covering ecommerce, paid media, and content. You’ll collaborate closely with Sales and the wider SMT to ensure consistency across every customer touchpoint.

If you’re a commercially minded senior marketer with a strong ecommerce background this is a brilliant opportunity to make your mark in a business investing heavily in its next phase of growth.

What You’ll Be Doing

• Delivering the full marketing strategy and plan across digital, PR, content, and events

• Driving product launches from market research through to go-to-market strategy

• Managing all brand activity to increase awareness, customer engagement, and sales

• Leading and mentoring a team of three across Paid Media, Ecommerce, and Marketing Support as well as managing external agencies and marketing suppliers

• Collaborating closely with Sales to align campaign messaging and customer journey across Web and Trade

• Delivering insightful performance reporting and KPI tracking to the Managing Director

• Overseeing marketing budgets and ensuring efficient spend and ROI

• Leading on the development of marketing tech, tools, and reporting capabilities

Skills and Experience

• 3+ years’ experience in a senior marketing leadership role, ideally in ecommerce

• Strong background in multi-channel marketing, including product launches and brand campaigns

• Experience working with WooCommerce websites

• A commercial mindset with the ability to drive revenue through strategic marketing

• Confident in managing teams and working cross-functionally with Sales, Operations and Senior Management

• Excellent communication, leadership and organisational skills

• Data-driven with the ability to interpret trends and performance to inform strategy

• Passion for brand building, customer engagement and creating high-impact campaigns

Benefits

This is a 12 month FTC role with a salary of £50,000 – £55,000 depending on experience, plus great benefits and hybrid working. You’ll be joining a business with big ambitions, a collaborative team culture, and real opportunity to help shape the direction of the brand.

Sound Good?

If this sounds like your next move, we’d love to hear from you. Click to apply or get in touch with ewan@digital-tonic.co to find out more.