Medico Digital
Case Study
Hiring digital specialists to drive success.
About Medico Digital
Medico Digital is a premier healthcare marketing agency based in London.
As a full-service agency, Medico Digital provides a complete set of services for healthcare organisations – including research, creative design, and performance marketing. With a deep-rooted passion for facilitating connections between healthcare brands and their audiences, Medico Digital is dedicated to helping healthcare organisations to establish meaningful relationships. Their forte lies in equipping healthcare brands with cutting-edge digital expertise, ensuring they remain at the forefront of innovation.
Skip to the resultsTHE CHALLENGE
Medico Digital were searching for passionate individuals with the right skills.
With healthcare organisations facing heightened scrutiny from digital advertising platforms, it became crucial for Medico Digital to find candidates with specialised healthcare knowledge or the ability to quickly adapt to the intricacies of the industry. From navigating prohibited keywords, to crafting ad copy that complies with policies, the realm of SEO and PPC for healthcare brands demands careful consideration. Medico Digital sought individuals capable of guiding healthcare brands through these complexities. They were searching for passionate, open-minded, and creative individuals with strong problem-solving skills.
Our approach
Thorough analysis
Firstly, we conducted a thorough analysis of the healthcare marketing landscape to gain a deep understanding of the specific needs and requirements of the industry. This allowed us to identify the key areas where Medico Digital required expertise, such as compliance with digital advertising platform policies and leveraging healthcare-specific keywords.
Targeted recruitment strategy
Next, we employed a targeted recruitment strategy that focused on attracting candidates with a strong background in healthcare marketing or a demonstrated ability to quickly grasp the intricacies of the field. We utilised a combination of traditional recruitment methods and innovative sourcing techniques to reach a diverse pool of potential candidates.
To assess each candidate’s skills and suitability, we designed a rigorous screening process. This included evaluating their knowledge of healthcare regulations, experience with SEO and PPC strategies, and problem-solving abilities. We also assessed their compatibility with Medico Digital’s company culture, emphasising qualities like creativity and open-mindedness.
Close collaboration
Collaborating closely with Medico Digital, we established a transparent and efficient communication channel to ensure alignment throughout the recruitment process. Regular progress updates and feedback sessions allowed us to fine-tune our approach and adjust our candidate selection criteria based on Medico Digital’s evolving needs. By leveraging our extensive network and expertise in the marketing industry, we successfully identified a pool of highly talented individuals who met Medico Digital’s requirements. We presented a carefully curated shortlist of candidates, highlighting their relevant experience and potential contributions to Medico Digital’s growth.
The results
Through our collaborative efforts, Medico Digital swiftly onboarded passionate SEO and PPC experts. As a result, the agency has been able to enhance its digital marketing capabilities, ensuring that healthcare brands are well-equipped to navigate the intricacies of SEO and PPC advertising while adhering to platform policies and industry regulations. Are you looking to grow your team too? Contact us today.
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