In our latest Digital Tonic Q&A Series, we caught up with Simon Ruggles – Head of eCommerce @ Autoglym, and seasoned eCommerce broadcaster and speaker. Simon has been instrumental in developing and executing the Autoglym DTC strategy. We were lucky enough to get some time with Simon and to hear Read more…
Counter Offers: Why you should always be prepared for a counter-offer when resigning You’re over the moon to have accepted a new digital role, and all that stands between you and your next opportunity is your resignation to your boss. After all, you’ve been looking for the right PPC Manager Read more…
We caught up with Ryan Webb, Conversion and Analytics Director at SearchStar – a Google Analytics Certified Partner and digital media buying agency in the beautiful city of Bath. SearchStar are able to proudly boast an impressive portfolio of clients within the eCommerce space, and so we caught up with Read more…
We caught up with Matt Wilkinson – Global Head of eCommerce at Maker & Son, to get his take on leading an eCommerce team during 2020. Matt also shares with us his thoughts on the skills needed to be successful in eCommerce, as well as his predictions for the industry Read more…
Paid search is often considered to be a money pit. And to a level, that can be quite accurate – that is, if you’re simply expecting that an increased spend will = increased sales, with no actual strategy, target audience or budget plan. With huge competition to acquire and win Read more…